Use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.
HSTS Pixel

Babies love playtime, and interactive play with bright colours and different textures is key to their growth and development. While your baby is constantly learning about their senses, support this growth with an early learning toy like a baby gym or a sensory activity. And if you are looking for one, these make for great baby shower or christening gifts.

Shop toys by age

Shop toys by brand

Baby development toys

A baby playing on Little Big Friends Playmat Ocean.

Play mats, gyms and tummy time

Baby gyms and play mats are brilliant for babies to learn through play. Let them learn to grab, kick their little feet around, and explore their senses with vibrant colours, textures, and music. Many experts recommend supervised tummy time for 3-5 minutes a few times a day to strengthen their neck and shoulder muscles.

A baby on it's tummy playing with Baby Einstein Glow & Discover Light Bar Activity Station.

Baby learning toys

As your baby grows and develops, so does their ability to interact with their toys and the world around them. Introduce numbers, alphabets, and shapes to develop their cognitive skills with these toddler toys.

A baby playing with Vtech Play & Dream Kicking Piano.

Sensory toys

Toys that stimulate your baby's vision and hearing are an important part of their development. Bright colours, different shapes and sounds can be very fascinating to them. Introduce musical and sensory toys to keep them engaged and stimulated.

A baby sitting in Munchkin 2-in-1 Spring Bouncer & Rocker while her mother plays with her.

Baby bouncers, rockers, and swings

A bouncer is the perfect way to give your baby a view of their surroundings, with an added soothing bounce. Some bouncers also come with an arch over them with toys for added stimulation.

A smiling baby looking up from Baby Einstein Around We Grow Discovery Centre.

Baby walkers

At around 6 months, babies get much stronger and sturdier. They may be ready for crawling and, eventually, walking. A baby walker will support and nurture your baby's first steps, while keeping them entertained with variety of activities as they go.

Baby bath toys.

Baby bath toys

Building bathtime into a baby's bedtime routine is a great way to calm and soothe. It's also a lovely time for gentle play. Many bath toys also make for a great sensory activity, encouraging them to develop their widening senses with engaging colours and textures.

Child building tower of toy blocks.

Baby building toys

Watch your baby have fun and learn while they build, stack, and figure out how the brightly coloured shapes fit together. Building toys are perfect for developing your baby’s motor skills, hand-eye coordination, and imagination. Tiny triumphs.

Top picks

Top toy safety tips

 Check age ratings.

Check age ratings

It's important to note the recommended age of any toy before giving it to your baby. This will make sure the toy is safe and appropriate for your baby's age.

A Habitat Skye Play Tent placed in middle of a kid's room surrounded by toys.

Separate play space

Make sure your baby can't get hold of any toys with small parts that could be swallowed. This can be difficult when you also have older children with their own toys, so try to keep baby's play space away from where other toys are kept.

A baby playing with Fisher-Price Linkimals 1-2-3 Activity Llama Counting Toy.

Check toy condition

Although baby toys are designed to withstand the rough and tumble of play, it's a good idea to check toys regularly to make sure they haven't been damaged. Any toys with sharp edges or loose parts should be put out of harm's way.

Explore more baby and nursery advice