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With Barbie, you can be anything
When a child plays with Barbie, they imagine everything they can become. Come and explore all of Barbie's careers, vehicles, and playsets and meet all of the gang (fashionistas, mermaids and pets). Reveal hidden surprises, try a new career and have fun at Barbie's Dreamhouse with all of her friends.
Barbie fashion dolls
Set the stage for creative and engaging role-play. Welcome to the most diverse and inclusive doll line.
Barbie playsets and travel
Get ready for endless storytelling with Barbie playsets. Travel in style with Barbie cars, campers and plane playsets or have fun with friends at Barbie's Dream house!
Barbie Careers
Explore a world of careers with Barbie! Be a doctor, scientist, gymnast and more.
Barbie family, friends and pets
Join in on the fun! Play at the waterpark with Skipper, rescue animals with Chelsea or look after newborn puppies with Barbie.
Barbie fantasy
Dive into the fantasy world of Barbie Dreamtopia, where mermaids, princesses and unicorns make playtime magical!
Watch the new series Barbie: A Touch of Magic on POP.
Barbie Reveal
The ultimate unboxing experience! Unwrap your Barbie to discover multiple surprises. Which doll will you reveal?
Mini BarbieLand
Bring the iconic world of Barbie to miniature scale?
Barbie Chelsea
Create big adventures with Barbie's first little sister Chelsea. Discover her world, careers and friends.
Fisher-Price Little People Barbie
Barbie pre-school dolls, playsets and accessories made for the littlest hands.
Barbie Collector dolls
Collector dolls for all ages.
Collect to play or collect to display. Never too old for play.
Barbie Universe
Discover a range of Barbie products. Unleash your creativity with roleplay and fashion!
Benefits of play
A Doll Can Help Change The World
A little more empathy can change the world, and a doll can help us get there.