Role Play Toys

Encourage your baby's imagination to grow as they role-play with our great assortment of toys. Become a carpenter or an electrician with our Smoby builder toys, where you can create your own workshop and even have a toolbox for on the go. Sets include a plastic hammer, pliers and a screwdriver, as well as screws and a saw. You can even go for a Spiderman workshop for those hoping to be the next big superhero!

Call Grandma and Grandad to tell them about your day with a play phone that lets you dial the number while playing silly noises. Our role-play toys are great for development as they help children learn to navigate social situations, anticipate consequences and develop strategies to overcome challenges.

For little ones, explore our baby bouncer range. Help them get to sleep with newborn styles that gently bounce them. They’re also great for keeping them happy and entertained while you drink a hot cup of tea – bliss! Strengthen their hips for when they start walking with jumpers. Watch them bounce around as they play and spin the activity centre around them and stretch to reach the dangling toys. Encourage them to use their grasp and hand-eye coordination.

Practise tummy time with our baby play mats. Our extensive range has everyone covered, from llama support for tummy time through to bright mats with jungle animals and roads for toy cars. Our gym mats feature arches full of functional toys that grow with your baby as they do, featuring BPA-free teethers and crinkle mirrors for them to explore. A Piano gym uses their legs to create flashing lights and silly noises.