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Taking the first steps into parenthood? At Emma's Diary you can track each step of your journey, access expert advice, free pregnancy and baby products, exclusive offers and much more...

A couple holding their baby's ultrasound photos.

Supporting you every step of the way

Emma's Diary has been giving parents-to-be expert advice for nearly 35 years - supporting every stage of their journey into parenthood. At Emma’s Diary you can access everything from medical information to baby name inspiration and handy product guides.

Pampers, Milton, Fairy, MAM, Pregnacare baby products.

Access freebies

Join Emma's Diary today to claim your FREE freebies, hand-picked for you to try during your pregnancy and for when your baby arrives. Just sign up online or via the Emma’s Diary app, and pop into Argos and pick up your goodies.

*Gift packs and samples may vary.

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Join the Club

If you’re pregnant or a new parent, becoming a member of the Emma's Diary Club will give you access to lots of benefits; from weekly emails tailored to your stage of pregnancy to a week-by-week pregnancy app, freebies and exclusive offers on baby essentials.

Join Emma’s Diary to access…

Emma's diary and baby care products.

Free pregnancy & baby products

A pregnant lady scrolling through the Emma's Diary app on her phone.

Free week-by-week pregnancy & baby app

A pregnant lady scrolling through her phone.

Weekly emails based on your week of pregnancy or parenthood

A pregnant lady folding baby clothes.

Huge savings on baby essentials