How to choose a perfume or aftershave

Eau de parfum is the next step down in the fragrance category, and tends to have between 10-20 percent fragrance concentration. Most typically these sit around the 15 percent mark. These can still 'pack a punch' in the fragrance department and the scent will usually last around 4-5 hours, this in turn making them generally a cheaper option than pure perfume.

Eau de toilette sits below eau de parfum in the scent strength scale with between 5-15 percent fragrance concentration, meaning it tends to last around 2-3 hours. They are a common daily wear perfume and tend to be more affordable for this reason, making them the bestselling perfume type in the UK.

You will notice heart notes once the initial spray has evaporated. They combine with the base notes to form the full scent of the fragrance.

Base notes provide the long-lasting scent once the initial spray has worn off and tend to be the most memorable scents of a specific fragrance.

Typically combined with floral, fresh or woody fragrance families, fragrances in the fruity family have an uplifting and zesty aroma about them.

Common fruity notes:

• Grapefruit
• Peach
• Apple

Fragrances in the oriental family tend to have a rich and seductive aura. Their spicy and musky scents make them an ideal eveningwear essential.

Common oriental notes:

• Cinnamon
• Vanilla
• Clove

The fresh fragrance family produces the most refreshing scents. Crisp and cool, they draw on herbal, citrussy notes, to create a soft summery splash.

Common fresh notes:

• Lemon
• Bergamot
• Rosemary

If you're still looking for that perfect scent, or are looking to try something new, our smaller sized perfumes are a great way to discover new fragrances.

If you've already found your signature scent, our larger sized bottles are an ideal way to make sure you never run out!