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Between prepping the baby gear to setting up the dream nursery, it's easy to miss out on small but important things. To make it easier for you, we've streamlined the information along with must-haves you'd need for the new arrival.
Pregnancy and preparing for baby's arrival
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Emma's Diary
Join the club.
Emma's Diary has been giving parents-to-be friendly expert advice for nearly 25 years - supporting every stage of their journey into parenthood and beyond.
Baby toys
Early learning and sensory toys are a great way to stir their senses, awake imaginations and make playtime and tummy time fun.
Travelling with baby
Baby car seats
Essential for bringing baby home from hospital. Available separately or choose an all-in-one travel system.
Pushchairs and prams
For when you want to enjoy some fresh air with your baby. Until they are able to sit up by themselves, they can lie flat in a pushchair.
Baby carriers
Baby carriers bring your child close to you, while leaving your hands free. So you can do your shopping and all kinds of jobs while bonding with baby.
Baby feeding essentials
Breast pumps
Breast pumps allow mums to express milk when it works for them, whether they're on the go or getting some sleep.
Bottles, sterilisers and warmers
Bottle feeding or expressing? Starter kits are just the thing as they have everything you'll need.
Nursing clothes
Comfortable and discreet, these easy to button up tops and dresses make breastfeeding easier.
Nursing chairs
Designed to support you while you hold your baby, a nursing chair is a comfy place for late night feeds and rocking your little one to sleep.
Bibs and muslins
Newborns make a lot of mess. So having a bib can protect their clothing, and muslin squares help in cleaning up spills and wiping baby's mouth after feeding.
Baby sleep and nursery ideas
Baby baths
Baby baths offer newborns the support they need and mean you won't have to stoop over the edge of your full-sized tub to wash your baby.
Baby changing
Keeping everything you need handy in a changing station. And, when you're on-the-go, opt for a changing bag to keep your essentials organised and a changing mat for easy clean ups.
Moses baskets and cribs
Our range of Moses baskets and cribs are lightweight, portable and easy to move around and settle baby down nearby.
Sleepsuits, pyjamas and sleeping bags
Keep them cosy at bedtime with some snuggly sleepwear and a baby blanket or sleeping bag.
Nightlights and projectors
These nighttime companions help to create a calming environment that can help soothe and settle your baby back to sleep.
Baby monitors
Designed to give you peace of mind, a baby monitor lets you keep track of your baby from another room.
Baby health and safety essentials
Thermometers
A reliable way to check if your baby's got a fever, thermometers will let you know whether it's nothing to worry about or something to get checked by a Doctor or Nurse.
Nasal aspirators
A handy tool to help your baby when they've got a stuffy nose. A nasal aspirator can relieve bunged up noses by quickly, gently and quietly removing mucus from your baby's nose.
Child safety gates
As your baby grows and begins to crawl and walk, these handy, easy-to-fit baby gates make it simple to block off stairways or certain rooms so they can stay completely safe and you’ve got total peace of mind.
Non-slip bath mats
As your little one grows out of their baby bath and starts using the full-sized tub, a non-slip bath mat will help prevent any slips and bumps at bath time.
Best baby brands
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